Filter Resources
Creative and messaging

Breakthrough the Sea of Sameness with Creative and Messaging

B2B is boring. Ok, I said it. But it doesn’t have to, or better it…
Layering exegraphic data

Layering exegraphics and intent data to up your game (and your returns)

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
9 causes stakeholder mis-alignment

The 9 Main Causes of Stakeholder Mis-Alignment

Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…
5 Considerations for DSPs vs. Account Based Platforms

5 Considerations for Evaluating DSPs vs. ABM Platforms

For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…
Re-planning GTM

Plan, Re-Plan, Re-Re-Plan

I bet you are in the thick of another "interesting planning season" — trying to…
World Kindness Day

Celebrating World Kindness Day

Happy World Kindness Day! World Kindness Day is November 13th and it's a great opportunity…
Go-to-market strategy

Aligned Go-To-Market Strategy and Why You Need It

So, it’s planning season, which also means it’s time to examine your go-to-market strategy and…
Marketing Budget

6 Tips for Planning Your Marketing Budget for 2023

Every year around this time many companies undergo forecasting and budget planning for the coming…
Sales Pipeline Coverage

Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?

It's planning season again. We got this question from one of our clients -- and…
B2B Brand

The Convergence of B2C and B2B and How Brands Can Help

The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…

13 Telltale Signs that Your Go-To-Market Strategy Needs an Overhaul

13 signs it might be time to update your go-to-market strategy Disappointing growth: Your company’s…
Go-to-market strategy

5 Reasons why a great go-to-market strategy is pivotal

This is the second installment in a series of articles all about B2B go-to-market (GTM). If…