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High-value offer

An Overview of High-Value Offers and How to Use Them

Account Based Marketing (ABM) sits at the top of B2B marketing strategies these days. It’s…
What’s Driving the Need for a New B2B Growth Playbook? with Jon Miller

What’s Driving the Need for a New B2B Growth Playbook?

With constant new tools, channels, and strategies, you’d think marketers would be doing better than…
How CROs Drive Sustainable Growth with Lane Brannan

How CROs Drive Sustainable Growth

There’s a lot of confusion around the role of a CRO. But when it's done…

2024 Go-To-Market Trends for Growth Planning

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays,…

There are BIG REASONS your growth playbook is out of date

In my last post, I discussed the notion that the modern growth playbook is outdated.…

The B2B growth playbook has been in decline for YEARS

Times have changed! The B2B growth playbook needs to be rewritten. Yep. Got it. 100%…

FROTH vs COFFEE

A picture is starting to emerge out of the fog of the last 18 months:…
AI

AI is Teaching Us a Few Things About Truth – and Our Role In It

It is super interesting to me how AI is teaching / re-teaching several important lessons…
Creative and messaging

Breakthrough the Sea of Sameness with Creative and Messaging

B2B is boring. Ok, I said it. But it doesn’t have to, or better it…
Layering exegraphic data

Layering exegraphics and intent data to up your game (and your returns)

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
9 causes stakeholder mis-alignment

The 9 Main Causes of Stakeholder Mis-Alignment

Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…
5 Considerations for DSPs vs. Account Based Platforms

5 Considerations for Evaluating DSPs vs. ABM Platforms

For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…