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There are BIG REASONS your growth playbook is out of date
In my last post, I discussed the notion that the modern growth playbook is outdated.…
The B2B growth playbook has been in decline for YEARS
Times have changed! The B2B growth playbook needs to be rewritten. Yep. Got it. 100%…
AI is Teaching Us a Few Things About Truth – and Our Role In It
It is super interesting to me how AI is teaching / re-teaching several important lessons…
An Overview of High-Value Offers and How to Use Them
Account Based Marketing (ABM) sits at the top of B2B marketing strategies these days. It’s…
Breakthrough the Sea of Sameness with Creative and Messaging
B2B is boring. Ok, I said it. But it doesn’t have to, or better it…
Layering exegraphics and intent data to up your game (and your returns)
RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
The 9 Main Causes of Stakeholder Mis-Alignment
Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…
5 Considerations for Evaluating DSPs vs. ABM Platforms
For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…
Plan, Re-Plan, Re-Re-Plan
I bet you are in the thick of another "interesting planning season" — trying to…
Celebrating World Kindness Day
Happy World Kindness Day! World Kindness Day is November 13th and it's a great opportunity…
Aligned Go-To-Market Strategy and Why You Need It
So, it’s planning season, which also means it’s time to examine your go-to-market strategy and…