What’s the Difference Between ‘Content Marketing’ and Just ‘Marketing’? And How to Use Content to Stand Out Boldly
Marketing is broad. There are countless specialties, from event marketing to MarTech automation, with each…
4 MarTech Trends Copywriters Can’t Afford to Ignore
Trends aren’t just for the runways—they’re driving innovation across the board, including how content is…
The 7 Steps to the Content Life Cycle Going Beyond Bland in B2B
It’s unfortunate but true, most B2B content often falls flat—uninspired, generic, and forgettable. Yet, it…
Using Emotion to Connect with B2B Buyers
We interviewed our Creative Director, Ben Marshall, to hear his perspective on B2B creative and…
Breakthrough the Sea of Sameness with Creative and Messaging
B2B is boring. Ok, I said it. But it doesn’t have to, or better it…
The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…
Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
It’s a borderline cliché in the consultancy/agency business when a firm updates or evolves its…
Finding Courage in Healthcare Marketing
Intelligent Demand Creative Director Theo Romeo talks about the importance of creative messaging in the…
A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email
Ah, the agency holiday card kickoff. The directive is always the same, “We want something…
Realworld Grammar: When to Break the Rules
A few days ago, I made an editorial decision. In a sentence in one of…