We interviewed our Creative Director, Ben Marshall, to hear his perspective on B2B creative and the “courageous” creative we strive for at Intelligent Demand. In our conversation, we also discuss the importance of using emotion to connect with B2B buyers and to hold their attention for longer as the duration of sales cycles increase. Check out the full interview below.
Resource Center > Using Emotion to Connect with B2B Buyers
Resource Center > Using Emotion to Connect with B2B Buyers