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Salesforce leads

It’s Time to Kill the Lead Object in Salesforce

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Principles-of-RevTech-Revenue-Technology-01

Principles of RevTech Solution Design

Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…
Data Vendor Evaluations - B2B Marketing Tech Stack - Intelligent Demand

Data Vendor Evaluation: 4 Things to Consider when Picking the Right Vendor for Your ABM Program

Picture this… You’re about to launch your first ABM program. You have your target account…

Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!

By now, you have no doubt heard about the European Union’s General Data Protection Regulation…

What’s Keeping CIOs and CSOs Up at Night? GDPR

How should we start this article? Some of you have likely read a slew of…

A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email

Ah, the agency holiday card kickoff. The directive is always the same, “We want something…