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Layering exegraphic data

Layering exegraphics and intent data to up your game (and your returns)

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
Sales Pipeline Coverage

Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?

It's planning season again. We got this question from one of our clients -- and…
Guide to Marketing Data

When to Invest and When to Ignore

A Marketing Leader's Guide to Data.
Sales Engagement Platform

Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform

Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting with the best of Intent(ions)

Flirting With the Worst of Intent(ions)

Learn what dating apps can teach us about scoring prospects with intent data.
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce: Part 2

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce: Part 1

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
CDP-Platform-Intelligent-Demand-Blog

We Need to Get Our Data Together

Having a central repository of clean, comprehensive data to connect to marketing automation would solve…