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Layering exegraphics and intent data to up your game (and your returns)
RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
It's planning season again. We got this question from one of our clients -- and…
Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting With the Worst of Intent(ions)
Learn what dating apps can teach us about scoring prospects with intent data.
It’s Time to Kill the Lead Object in Salesforce: Part 2
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
It’s Time to Kill the Lead Object in Salesforce: Part 1
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
We Need to Get Our Data Together
Having a central repository of clean, comprehensive data to connect to marketing automation would solve…
Principles of RevTech Solution Design
Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…