This is video 3 in our four-part series, Lists 101: How to Narrow Down Your Market Into Target Accounts. This series is aimed to help you narrow your market down into usable and accurate target account lists. In the last video, we walked you through how to take your TAM (total addressable market) and build broad target account lists. In case you missed the last two videos you can watch the first one here, and the second one here.
In this third video, we’ll show you how to tier and segment your target accounts to form more specific target account lists.
Up next, learn how to prioritize your target accounts, watch the fourth and final video here.