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Principles of RevTech Solution Design
Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…
Data Vendor Evaluation: 4 Things to Consider when Picking the Right Vendor for Your ABM Program
Picture this… You’re about to launch your first ABM program. You have your target account…
Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!
By now, you have no doubt heard about the European Union’s General Data Protection Regulation…
What’s Keeping CIOs and CSOs Up at Night? GDPR
How should we start this article? Some of you have likely read a slew of…
A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email
Ah, the agency holiday card kickoff. The directive is always the same, “We want something…