Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
It's planning season again. We got this question from one of our clients -- and…
Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting With the Worst of Intent(ions)
Learn what dating apps can teach us about scoring prospects with intent data.
It’s Time to Kill the Lead Object in Salesforce: Part 2
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
It’s Time to Kill the Lead Object in Salesforce: Part 1
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
We Need to Get Our Data Together
Having a central repository of clean, comprehensive data to connect to marketing automation would solve…
Principles of RevTech Solution Design
Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…
Data Vendor Evaluation: 4 Things to Consider when Picking the Right Vendor for Your ABM Program
Picture this… You’re about to launch your first ABM program. You have your target account…
Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!
By now, you have no doubt heard about the European Union’s General Data Protection Regulation…