The amount of data available to marketing leaders these days is overwhelming to say the least. How do you know what to really pay attention to when every tool your team uses is constantly outpouring data and information?
We teamed up with RollWorks to create a comprehensive guide to data for marketing leaders. In the guide we cover all the basics including:
- The key signals you should look at to make strategic decisions
- What marketing data to dig into and what data to ignore
- Intent, engagement, and fit data — what matters, when?
View the eBook below to learn how the right data can fuel your smart marketing investments.