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Saying nothing and doing nothing is unacceptable.

Each of us has a choice about how we respond to the extraordinary times in…
Advice for a CMO

Advice I’d Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)

We frequently get asked by our clients (CMOs, CRO’s, VPs of Marketing) to help them…
Alphabet-Forecasting

Let’s play alphabet forecasting.

I’ve been using these letters a lot a lot lately in discussions with CEOs, CROs,…