Filter Resources
There are BIG REASONS your growth playbook is out of date
In my last post, I discussed the notion that the modern growth playbook is outdated.…
The B2B growth playbook has been in decline for YEARS
Times have changed! The B2B growth playbook needs to be rewritten. Yep. Got it. 100%…
AI is Teaching Us a Few Things About Truth – and Our Role In It
It is super interesting to me how AI is teaching / re-teaching several important lessons…
The 9 Main Causes of Stakeholder Mis-Alignment
Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…
Plan, Re-Plan, Re-Re-Plan
I bet you are in the thick of another "interesting planning season" — trying to…
Aligned Go-To-Market Strategy and Why You Need It
So, it’s planning season, which also means it’s time to examine your go-to-market strategy and…
6 Tips for Planning Your Marketing Budget for 2023
Every year around this time many companies undergo forecasting and budget planning for the coming…
Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
It's planning season again. We got this question from one of our clients -- and…
5 Reasons why a great go-to-market strategy is pivotal
This is the second installment in a series of articles all about B2B go-to-market (GTM). If…