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Layering exegraphics and intent data to up your game (and your returns)
RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
The 9 Main Causes of Stakeholder Mis-Alignment
Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…
5 Considerations for Evaluating DSPs vs. ABM Platforms
For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…
Plan, Re-Plan, Re-Re-Plan
I bet you are in the thick of another "interesting planning season" — trying to…
Celebrating World Kindness Day
Happy World Kindness Day! World Kindness Day is November 13th and it's a great opportunity…
Aligned Go-To-Market Strategy and Why You Need It
So, it’s planning season, which also means it’s time to examine your go-to-market strategy and…
6 Tips for Planning Your Marketing Budget for 2023
Every year around this time many companies undergo forecasting and budget planning for the coming…
Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
It's planning season again. We got this question from one of our clients -- and…
The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…