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![Sales Pipeline Coverage](https://intelligentdemand.com/wp-content/uploads/2022/09/ID-ResourceCenter-Card-1025x769-JohnSales-768x576.jpg)
Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
It's planning season again. We got this question from one of our clients -- and…
![B2B Brand](https://intelligentdemand.com/wp-content/uploads/2022/09/ID-BlogImages-ContentLib-1025x769-1-768x576.jpg)
The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…
![Go-to-market strategy](https://intelligentdemand.com/wp-content/uploads/2022/06/ID_GTM_Blog2_Content_Offerblock-768x576.jpg)
5 Reasons why a great go-to-market strategy is pivotal
This is the second installment in a series of articles all about B2B go-to-market (GTM). If…
![Go-to-market strategy definition](https://intelligentdemand.com/wp-content/uploads/2022/06/ID_GTM_Blog1_Content_Offerblock-768x576.jpg)
B2B Go-To-Market Strategy — a Simple, Straightforward Definition
We talk about go-to-market strategy a lot at ID because it’s at the core of what…
![Sales Engagement Platform](https://intelligentdemand.com/wp-content/uploads/2022/05/ID_Blog2_RevOps_SalesEngine__Blog_Library.jpg)
Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…