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Media Budget Planning During Covid-19

Reallocate, not Retreat: Digital Media Strategy Shifts in Response to COVID-19

Like many in the marketing space, the Media & Analytics team at ID is still…

[Webinar] 5 Lessons from B2C Marketing to Innovate B2B Experiences

ID's Creative team and ON24 dive deeper into the things we can learn from B2C…
Best Marketing Campaign of the Year

Winner: Best Marketing Campaign of the Year

We were thrilled to take home the EXPY award for Marketing Campaign of the Year…
4-Core-Demand-Approaches---Blog

The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone

Whether your goal is to acquire net new customers, to retain existing customers, or to…
Agile Helps Campaigns Succeed

How Agile helps campaigns succeed

At Intelligent Demand, we use Agile practices to ensure our clients' campaigns get into market…
Agile Agency - Scrum Board - Intelligent Demand

How Agile Improves the Customer Experience, and Increases Speed to Market and ROI

How Agile plays a pivotal role in delivering the experience our clients are looking for.
Agile Marketing - How to Become Agile - Criteria for Becoming Agile - Agile Agency

How to Become Agile: The criteria you need to meet

Are you really Agile? More and more agencies and marketing teams are saying they are…

B2B is broken.

Do you ever find yourself listening to news about the most recent political embarrassment du…
Intelligent Demand - Modern Marketing

The 14 Commandments of Modern Marketing

At the risk of sounding preachy, really try to follow these modern marketing principles in every program…
Operationalizing the Partnership - Intelligent Demand - Demandbase

3 Ways Partnerships are Critical to B2B Marketing Success

Partnership & B2B Marketing Success [This article is 1st episode in a multi-part series about…