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John B2BMX

8 big takeaways from the B2BMX 2022 conference

I haven’t been attending many in-person events for the past two years. So I was…

Dear Funnel, We Owe You An Apology

SiriusDecisions’ new Demand Unit Waterfall has got me thinking about funnels a lot. I love…

What leading SaaS companies are doing to drive demand in today’s buying environment

During this critical time, bridging online and offline experiences to build relationships is now more…
Media Budget Planning During Covid-19

Reallocate, not Retreat: Digital Media Strategy Shifts in Response to COVID-19

Like many in the marketing space, the Media & Analytics team at ID is still…

[Webinar] 5 Lessons from B2C Marketing to Innovate B2B Experiences

ID's Creative team and ON24 dive deeper into the things we can learn from B2C…
Best Marketing Campaign of the Year

Winner: Best Marketing Campaign of the Year

We were thrilled to take home the EXPY award for Marketing Campaign of the Year…
4-Core-Demand-Approaches---Blog

The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone

Whether your goal is to acquire net new customers, to retain existing customers, or to…
Agile Helps Campaigns Succeed

How Agile helps campaigns succeed

At Intelligent Demand, we use Agile practices to ensure our clients' campaigns get into market…
Agile Agency - Scrum Board - Intelligent Demand

How Agile Improves the Customer Experience, and Increases Speed to Market and ROI

How Agile plays a pivotal role in delivering the experience our clients are looking for.
Agile Marketing - How to Become Agile - Criteria for Becoming Agile - Agile Agency

How to Become Agile: The criteria you need to meet

Are you really Agile? More and more agencies and marketing teams are saying they are…