In this video series, Aaron Owens will walk you through the nuances of building a winning Ideal Client Profile (ICP) and explain how leveraging the right data–at the right stage–can make all the difference. A precise ICP can significantly transform the success of your go-to-market strategy. Dive into the details of refining your ICP using firmographic, technographic, and exographic data in this video series.
Apply for a tailored ICP workshop
You’ve seen how deep insights into ICP, intent data, and exographics can revolutionize your B2B marketing strategy. Now, it’s time to take action. Apply for a tailored workshop to build a winning ICP so you can confidently know you’re targeting and reaching the right accounts.