John is the CEO and founder of Intelligent Demand. His primary duties are to guide ID’s growth, set and oversee the execution of our strategy, guide and contribute to ID’s culture, and support the entire ID team so that they can do amazing things with our clients.

John is an insightful and creative leader with a passion for connecting strategies to real-world revenue programs that drive measurable results. He brings 20 years of experience working at the intersection of technology, digital media, and strategy in senior executive, marketing, sales, and business development.

His entire career has been focused on creating profitable revenue growth for technology and service companies—from both inside the org chart and as an agency partner. He has grown revenue, increased engagement and improved customer experience for well-known and soon-to-be-known brands across a variety of industries including technology, software, healthcare, telecom, digital media, interactive advertising, online and traditional retail, data storage and financial services.

Prior to founding Intelligent Demand, John held senior positions in technology and service companies, successfully leading and improving the performance of their marketing, business development and sales teams. He is a cum laude graduate of the University of West Florida with a BA in Finance and has continued his education at Kellogg School of Management, Northwestern University, studying best practices in business marketing strategy, positioning, pricing and online marketing. A passionate, lifelong learner, he constantly researches emerging trends and technologies in modern marketing, sales, leadership, and entrepreneurship.

He lives in Denver, Colorado with his family. When he isn’t at Intelligent Demand, John writes, records and plays music. He’s also getting into welding and small batch whiskey distilling—but not at the same time.

Personal motto: “Let’s get real and grow revenue.”


John Common

Founder, CEO


Chief Financial Officer

Natalie Holtgrewe

VP, Account Services

John Arnold

VP, Marketing, Sales & Business Development

Melanie Darienzo

Executive Consultant

Eryc Eyl

Organizational Effectiveness Consultant

Rachel O'Leary

Group Director, Growth Strategy

Garrett Cole

Executive Consultant

Lindsay McCord

Associate Creative Director

Becky Granger

VP, Technology

Brooke Healy

Project Manager

Carlos Hidalgo

Executive Consultant, Integrated Strategy

Julie Carter

Senior Designer

Raleigh Jackson

Associate Account Manager

Rachael James

Media & Channels Director

Caitlin Kelley

Technology Strategist

Chris Kidwell

Media & Channels Consultant

Kristin Kolb

Senior Account Manager

Steve Krizman

Executive Consultant, Health Care

Marie Mason

Media & Channels Manager

Kate Nelson

Account Manager

Micah McDonough

Media & Channels Strategist

Stephanie Costa

Account Supervisor

Alyssa Layden

Account Manager

Lucia Novara

Creative Lead

Matt Ondo

Senior Front-End Developer

Aaron Owens

Technology Strategist

Whitney Paschall

Business Operations Manager

Zachary Mann

Digital Media & Channels Manager

Theo Romeo

Creative Director

Jim Ruberto

Executive Consultant

Tyise Reed

Office Assistant

Julie Steven

Group Director, Growth Strategy

Joshua Schneider

Creative Lead

Nicci Shaw

Account Operations Director

Eli Snyder

Technology Director, Strategy

Mike Swainey

Director, Business Development

Jenifer Weber

Account Manager

Avery West

Demand Generation Technologist

Stuart Williams

Web Developer

Izzy the Dog

Cultural Ambassador

Doug Dropinski

Senior Project Manager

Elizabeth Fowler

Freelance Designer

Paige Montgomery

Senior Marketing Manager

Patrick Germain

Demand Generation Technologist

Liz Wood

Associate Media Director

Rebeca Micucci

Graphic Designer

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