Currently viewing the category: "Retention"

Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky revenue funnel. We see it all the time. It’s heartbreaking, really. Especially given how hard most marketing and sales teams are working and […]

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A very sharp, senior marketing director asked me a great question the other day: “Can a demand generation revenue engine can be leveraged for retention purposes? And of so, how?”

This question often arises once someone sees how effective a demand gen revenue engine approach is for creating new leads and customers. Here was my answer…

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