Mariel DuPont

Healthy Collaboration: What I’ve learned from having to work with (gasp) humans.


Spend more than five minutes at Intelligent Demand, as either a client or an employee, and chances are you’ll be asked to collaborate on something. Nobody here works in a silo. Collaboration, especially with a group of wildly intelligent, unique, creative humans like the ones hired here…

Great Question: Can a Revenue Engine Be Used for Retention?

A very sharp, senior marketing director asked me a great question the other day: “Can a demand generation revenue engine can be leveraged for retention purposes? And of so, how?”

This question often arises once someone sees how effective a demand gen revenue engine approach is for creating new leads and customers. Here was my answer…