Nikki Flores

How Does ID Transform Revenue? Read Our Case Studies To Find Out

There aren’t too many agencies who sign up for measurable revenue impact in today’s complex-buying B2B world. We do – and we love every minute of it. Our in-house team of strategists, techies, and creatives work tirelessly to create and execute innovative campaigns that deliver...
Nicci Shaw

How to Maximize Productivity on Your Marketing Team

Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

Segmentation is Your Friend: Use it to Improve Conversion and Revenue Results

As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?