Lizzie Catalano

2016 MARKETING TECHNOLOGY LANDSCAPE BY SCOTT BRINKER IS OUT! (AND OVERWHELMING AS EVER)

marketing_technology_landscape_2016_3000px
3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker's annual marketing technology landscape graphic grows larger and larger every year - to be expected in an industry where more and more solutions to company's marketing issues are being thought of  every day....

What Is Predictive Marketing? Tell me in plain language!

DSC_5064resize

You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science…

LinkedIn Acquires Fliptop: Is the predictive marketing shoe beginning to drop?

LinkedIn-Fliptop

LinkedIn recently announced that it acquired Fliptop, in what appears to be an asset-oriented acquisition. Here’s the announcement if you didn’t see it yet, and here’s Fliptop’s Founder and CEO, Doug Camplejohn, announcing their acquisition. Congrats to both companies. I think this is an important milestone for Fliptop, obviously, but…