Nicci Shaw

How to Maximize Productivity on Your Marketing Team

Why your organization isn’t producing more As Paul Meyer, a pioneer of the self-improvement industry, once said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Many organizations struggle with the idea of productivity….

Mariel DuPont

Healthy Collaboration: What I’ve learned from having to work with (gasp) humans.

Spend more than five minutes at Intelligent Demand, as either a client or an employee, and chances are you’ll be asked to collaborate on something. Nobody here works in a silo. Collaboration, especially with a group of wildly intelligent, unique, creative humans like the ones hired here…

Great Question: Can a Revenue Engine Be Used for Retention?

A very sharp, senior marketing director asked me a great question the other day: “Can a demand generation revenue engine can be leveraged for retention purposes? And of so, how?”

This question often arises once someone sees how effective a demand gen revenue engine approach is for creating new leads and customers. Here was my answer…