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Intelligent Demand attended the annual Marketo Summit last week in San Francisco. What a great and inspiring time! It was good to be around more than 6,000 fellow marketers—all genuinely dedicated to making a difference in their companies and in their careers using modern marketing strategies, technology and tactics. The short story: The speakers were […]

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Every year, Marketo’s Revvie Awards recognizes innovative companies and marketers who embody the real world application of technology and best practices to generate revenue, improve organizational alignment and prove ROI. We are beyond proud to announce that our client, Kaiser Permanente Colorado, was named as a finalist in three categories: a.     Most Dramatic Business Impact—B2B, […]

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A Review of Inbound Marketing – Chapter 8: Continuing our series report of Inbound Marketing by Brian Halligan and Dharmesh Shah, and assuming you still haven’t had the time to read and fully absorb it yourself, I present…                        Time to break out the scotch and cigars? You did it. You got found. But if you are a […]

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Last year, I published a blog entitled “8 New Year’s Resolutions for Marketing Leaders.” The post outlined some practical advice for marketing leaders, made up of lesson I’d learned (usually, the hard way) over the years working in marketing, sales and business development—from both the client and agency side. A few days ago, I went back to read that article a year later to see how […]

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Inbound Marketing – Chapter 7: Gossip for good In the online world your reputation is everything. For posterity let me repeat: reputation is everything. If one of your customers has a bad experience they have many, many channels to voice their displeasure. These channels (typically online forums or social media) vary depending on your service […]

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Part of our We-read-it-so-you-don’t-have-to Series: While this post might seem a bit long, it pales in comparison to the email marketing guide it summarizes (156 slides). So I thought I’d save you some time and bring it to you in a digestible chunk (in brilliant Technicolor!). Part One: What is engaging email? By far, email […]

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A Review of Inbound Marketing – Chapter 6: Keywords are key… Duh? Your company has a retail store tucked away in a non-descript industrial park in the middle of Nowheresville, USA. Very few customers ever pass by. And of these customers, even fewer are in the market for whatever you sell. You are clearly missing […]

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