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We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication Program category! The award honors the KPCO Boardwalk program: A multi-channel, consumer-focused marketing program that provided acquired leads with valuable information about the value of health […]

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Over here at Intelligent Demand, we’re constantly checking out new trends and keeping up with best practices to make sure we stay current. This week, we have decided to dispel some myths about a form of content we think has a lot to offer. Behold the web seminar, or webinar. A species native to the […]

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This post is a partial overview of the new Canadian Anti-Spam Legislation. There is much more to this complex legislation than I address here (plus, I’m not a lawyer). Also, the law is not even in market yet, meaning no one knows yet exactly how it will work in practice. So, buyer (and marketer) beware! The […]

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50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

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Imagine you go on a blind date. You arrive at the tiki bar (should have been a dead giveaway…) and the person you’re meeting is not at all what you were expecting – in the worst ways possible. Before you prepare to waste an hour of your night pretending to listen to the casting predictions […]

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Recently, the Intelligent Demand team pondered the best day to send emails over beers at the local public house. What did we determine? For one, beer pairs well with marketing—but there were some deeper revelations as well. We discussed how trying to boil down every marketing variable into a neat, predictable equation can be problematic. […]

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Intelligent Demand attended the annual Marketo Summit last week in San Francisco. What a great and inspiring time! It was good to be around more than 6,000 fellow marketers—all genuinely dedicated to making a difference in their companies and in their careers using modern marketing strategies, technology and tactics. The short story: The speakers were […]

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