SiriusDecisions: The New Demand Unit Waterfall

SiriusDecisions Demand Unit Waterfall 2017
Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...
Lucia Novara

Case Study: World Market’s Insanely Addictive Email Program

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Here’s a dirty little secret. When I’m stressed out (like stomach burning, hostage-taking, crying and laughing at the same time stressed out) the only thing that really calms me down is slowly browsing ceramics at World Market. Forget tai chi, therapy or tequila, there’s something...
Lizzie Catalano

Intelligent Demand Client Level 3 Recognized for B2B Marketing Excellence at Colorado BMA Gold Key Awards

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Level 3, supported by Intelligent Demand,  announced it received a 2017 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA) for their Cross-Solution Dynamic Nurture Email Marketing Campaign.  The recognition took place at the annual Gold Key Awards gala Friday, May…

Lizzie Catalano

2016 MARKETING TECHNOLOGY LANDSCAPE BY SCOTT BRINKER IS OUT! (AND OVERWHELMING AS EVER)

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3,784 marketing technology solutions on a single slide. You read that right. Scott Brinker's annual marketing technology landscape graphic grows larger and larger every year - to be expected in an industry where more and more solutions to company's marketing issues are being thought of  every day....
Nikki Flores

Writing Content That Converts: It’s Not Just About the Subject Line Anymore

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True or False? 50 characters, including spaces and punctuation, is all you the room you get to convince someone to open your email. The answer is “kind of true.” Allow me to explain… It is true that 50 characters, including spaces and punctuation, is the...
Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

Buyer Personas

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…