Currently viewing the category: "B2B Lead Generation"

50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

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Every year, Marketo’s Revvie Awards recognizes innovative companies and marketers who embody the real world application of technology and best practices to generate revenue, improve organizational alignment and prove ROI. We are beyond proud to announce that our client, Kaiser Permanente Colorado, was named as a finalist in three categories: a.     Most Dramatic Business Impact—B2B, […]

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Watch Broccoli Man drop it like it’s hot: http://youtu.be/zYrt4QbKyVY     Share this ID contenthttp://bit.ly/14tyuLT

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“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named THE ESSENTIAL GUIDE TO UNDERSTANDING DEMAND GENERATION that will answer […]

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It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline at an alarming rate. “We were shocked,” said the report’s […]

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I guess there is really only one way to fail at B2B Demand Generation—fail to make a legitimate contribution to your organization’s revenue. But, I already wrote the title, so I guess I’m committed to follow through, so here are three (of many, I’m sure) ways you can go wrong in B2B demand generation–and how […]

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B2B Lead Gen Tip #4: Measure Sources of Web Traffic; do MORE of what Works As you execute different tactics as suggested in Tip #3, you will inevitably start to see an uptick in visitors showing up at your front door — your website. Web analytic programs like Google Analytics can indicate the trends in […]

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