Category Archives: B2B Lead Generation

B2B Study: Humans prefer uninspired, boring marketing between the hours of 9 a.m. and 5 p.m.

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It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline…