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"B2B Lead Generation"
It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline at an alarming rate. “We were shocked,” said the report’s [...]
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I guess there is really only one way to fail at B2B Demand Generation—fail to make a legitimate contribution to your organization’s revenue. But, I already wrote the title, so I guess I’m committed to follow through, so here are three (of many, I’m sure) ways you can go wrong in B2B demand generation–and how [...]
Read More →B2B Lead Gen Tip #4: Measure Sources of Web Traffic; do MORE of what Works As you execute different tactics as suggested in Tip #3, you will inevitably start to see an uptick in visitors showing up at your front door — your website. Web analytic programs like Google Analytics can indicate the trends in [...]
Read More →B2B Lead Gen Tip #3: Don’t Expect a Silver Bullet Once you have your definitions, internal processes, value proposition and messaging tuned, it’s time to start adding more fuel to your B2B lead generation fire. We need to get more eyeballs on your profile in order to find those just-right prospects to plug into the funnel. [...]
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