Category Archives: B2B Lead Generation

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers


At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

Lizzie Catalano

How to Get the Most Out of Your Digital Marketing Service Provider

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Our CEO, John Common, was a panelist at a Marketo Summit roundtable where the discussion focused on the transformation, implementation, integration, and managed services for marketing automation services, and how digital service providers can provide a critical piece of the digital marketing puzzle by becoming…

B2B Study: Humans prefer uninspired, boring marketing between the hours of 9 a.m. and 5 p.m.


It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline…