Welcome to the all new series on Growth Driver, Expert Deep Dives with Aaron Owens.
Aaron, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology and Revenue Operations; paid media; digital experiences and web; messaging, positioning, brand, creative and content; sales development; events and field marketing; product marketing; research and insights; and project management.
These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches.
Topics we’ll cover:
- Specialty interviews and shop talks with subject matter experts and specialty practitioners across industries
- Deep dives into relevant benchmarks, trends, research, and metric must-haves
- Retrospectives of frameworks, use cases, case studies, and emerging better practices
- Exclusively for subscribers: invitations to special events and access to limited content
About your Expert Deep Dives host
Aaron has spent over 20 years starting companies, leading sales and marketing teams, and advising the fastest-growing companies across industries. An admitted geek (writing his first computer program in the 3rd grade), it is no surprise that he is on the forefront of using technology to fuel disruptive growth and previously led ID’s RevOps Strategy team.
As host of Expert Deep Dives, Aaron is taking his years of experience in the trenches and at the highest level to help CMOs, CROs, VPs, and heads of marketing and sales understand modern go-to-market (GTM) strategy in the most practical, actionable terms. Get ready to dig in.
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