Denver, CO – Intelligent Demand and GTT’s SD-WAN campaign has been named Best Marketing Campaign at the 2019 Content Experience Awards (EXPY), presented annually by Uberflip.
Intelligent Demand and GTT won Best Marketing Campaign for work on GTT’s SD-WAN campaign, an integrated demand generation program that fundamentally transformed GTT’s marketing operation and built the foundation for a scalable account based approach. The campaign (which is still in market), has been a significant driver of revenue for GTT and turned Marketing into a multi-million dollar revenue engine that continues to accelerate growth for GTT.
Now in its third year, the EXPYs have become the premier North American marketing awards scheme that recognizes excellence in content experience:
The EXPYs are awarded to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on growing revenue. Instead of simply scaling up content production efforts, they’re focusing on the experience to help educate, entertain, and inform your audience.
In short, these marketing trailblazers are truly leading change in their organizations, each bringing their own depth of knowledge and skills to the practice of content marketing with a focus on improving the way content is experienced.
– Uberflip
At CONEX: The Content Experience 2019, marketers from across the United States and Canada gathered in Toronto for the one of the industry’s most popular boutique marketing conferences, which featured two days of tactical workshops and a lineup of speakers that included professional race car driver JT Holmes, comedian James Veitch, Uberflip CMO Randy Frisch, Neil Patel, LinkedIn Head of Content Megan Golden, Ambient Strategy CEO April Dunford, and Convince & Convert founder Jay Baer (to name a few).
The EXPYs – which are announced on the final night at CONEX – recognizes best-of-breed content marketing, demand generation, and account based marketing teams and puts a spotlight on some of the most effective and most innovative B2B marketing campaigns in the world. This year, Intelligent Demand along with the agency’s global telecom partner GTT, were named a finalist for two awards: Best ABM Program and Best Marketing Campaign.
Intelligent Demand was also named a Finalist for Service Partner of the Year, an honor the agency took home in 2018.
Best Marketing Campaign of the Year – Read the case study
The GTT SD-WAN story is available in two parts: the content experience strategy with Uberflip and Marketo and also a deeper dive into the integrated demand generation strategy that Intelligent Demand and GTT built from the ground-floor.
Read the case studies, here.
About the EXPY awards
The Best Marketing Campaign category honors a company who has created a standout campaign that rises above the noise. This campaign is creative, relevant, and cohesive across multiple channels, and it also drives engagement, generates awareness, and influences pipeline.
The Best ABM Program category honors a company who has implemented an outstanding ABM program using personalized content experiences to engage target accounts at the right time, on the right channel, and with the right message.
About Intelligent Demand
Intelligent Demand (ID) is a full service revenue agency that helps our clients find, keep and grow relationships with their ideal customers. We give our clients the capabilities they need to expertly connect marketing budgets to measurable business impact, and permanently transform how they grow revenue.
Our solutions target the pillars of world class revenue performance: integrated revenue growth strategy, customer-centric go-to-market planning, account based and demand generation programs, sales enablement programs, and best-of-breed technology, data and analytics services.