Brianna Pennella

Associate Creative Director, Copy/Content

Brianna Panella

Brianna is a creative leader who brings a decade of writing experience to the ID team. She’s sharpened her skills in the B2B space across a range of industries including tech, education, sustainability, and nonprofits. Some of her recent work includes BBC Studios, Salesforce, Fortune Brand Studio, and The Apollo Theater. Brianna helps clients achieve their vision and transforms insights into successful campaigns. Her strong background in narrative writing for both video and podcasts allows her to get straight to the heart of a brand’s story. Brianna loves to work at the intersection of creative ideation and strategic execution. 

When she’s not working on the next big thing for her clients, she’s writing plays or eating good food—sometimes both.

Personal motto: "Go out in life and make tiny changes to earth."