Carol is a Media and Analytics Strategist. She creates and implements effective paid media strategies that integrate relevant media into each clients’ big picture marketing plans. She is passionate about helping clients tap into the power of media and thrives on finding solutions to the quirks and challenges of the ever-evolving media landscape.
She started her career in marketing as a Promotions coordinator for a local bowling company (yes, that sometimes included throwing on that stinky mascot costume for events!). However, after graduating from Colorado State University in Fort Collins, CO (GO RAMS!), she traded in the Rocky Mountains for “a big city close to water” and landed in Houston, TX. This is where she got her start in digital media and advertising working at the Houston Chronicle.
Since then, she has spent her career with growing agencies in Houston and NYC helping to manage client strategies and build successful full-funnel media campaigns for clients in the Automotive, Luxury Real Estate, Commercial Real Estate and Tourism industries.
Outside of work, you will find her cuddled up with her 4 dogs (Roxie, Bella, Millie and Gunner), channeling her creative side making custom signs and crafty decor, or possibly, relaxing at the beach in Galveston.