Heather Hoffman has always loved the power of writing. For 10+ years, she’s used her words to help businesses earn new customers, build brand loyalty, stand out from the competition, and ultimately drive growth.
As Senior Copywriter at Intelligent Demand, she brings a wealth of experience in B2B and B2C, both in-house and agency side. Heather says the best part of being a copywriter is helping brands make their copy more specific, compelling, and human. To achieve this, she loves collaborating with clients, her account team, and fellow creatives—whether it’s asking a million questions or getting inspired by a visual direction.
In her free time, you can find her volunteering with animals, doing kooky art projects, curling up with a good book, enjoying Michigan’s lake life, or checking off new adventures on her endless bucket list.