As a Senior Media & Analytics Strategist, Katie designs and implements paid media plans that pack a punch when it comes to capturing the client’s customers. Katie is a master of adaptation and a forward thinker who seamlessly applies media strategy to complement every facet of a client’s business.
Katie graduated Summa Cum Laude from the University of Florida with a degree in Telecommunication. (Go Gators!) Her understanding of how successful businesses operate started early, while spending summers helping run her family’s Northern Wisconsin resort. She started her marketing career working for CBS Radio in the Digital Sales and Promotions departments then decided advertising agency life was for her. Working her way up, she became the head of the digital media department at her previous agency overseeing planning and execution for all clients.
In her spare time, Katie enjoys taking her dog, Kayce, on adventures. You will also definitely find her under the ocean’s surface from time-to-time scuba diving with sharks, stingrays, eels…you name it! Katie also enjoys playing softball, going to concerts, snow skiing when she can escape to Colorado, and since she resides in Orlando, she does love a good theme park day or two!