Kelli brings over a decade of experience in copywriting, creative direction, and content marketing to ID. She has worked both in-house and in-agency, specializing in B2B SaaS, health care, and the creator economy. Combining strategic best practices with creative prowess, she has a proven track record of developing compelling campaigns and engaging content that resonates with targeted audiences and surpasses goals.
Her previous clients include one of the largest nonprofit hospital systems in the nation, a leading college of medicine, and the world’s first creator management platform. Her ads have run coast to coast, from the Chinese Theatre in Hollywood to Times Square, even making an appearance in Netflix true crime documentary B-roll of the Las Vegas strip.
In her spare time, you may find her jet-setting to an exotic destination or enjoying a good cup of coffee at a local cafe with a Jane Austen novel in hand.