Originally from Harrisburg, Pennsylvania, Mike set out to South Lake Tahoe in 2020 to embrace the town’s slow-paced charm and start his new career as a professional ski bum. However, upon realizing that ski bum was not a profession with actual monetary compensation, he quickly reverted to the northeast work mentality that had initially propelled him into a marketing career and advertising agency life.
After graduating from Millersville University of Pennsylvania with a B.S. in Speech Communications and a concentration in public relations, Mike spent the last 15 years working in marketing and paid media as a strategic leader for many verticals, including higher education, finance, SaaS, healthcare, real estate, and construction.
At ID, he develops robust, integrated media plans that drive engagement and ROI. His media-agnostic philosophy and relentless campaign optimization process ensure his clients’ long-term success.
Mike still enjoys hitting the slopes without financial gain, along with hiking, cooking, and playing golf in his free time.