Pete Fenger

Associate Creative Director
Pete Fenger

If it doesn’t make you feel something, it’s not worth it. That goes for everything from spicy food to marketing campaigns. I believe your customers should be your best advertiser and I do everything I can to make that happen by building unshakable brand affinity. With expansive B2B marketing experience on both large and small brands, both in-house and agency side, I focus on your customer and your customer’s customer to build creative that both informs and delights (and gets results).

I have a (mostly) healthy addiction to mountain bikes, powder days, and blue crabs, I can’t get enough of chasing my child around our backyard, I have deep opinions about pizza, and love sharing old bourbon with good friends and family.

Personal Motto: “It’s not enough to feel it, it needs to overwhelm you.”

The ID Team

Eryc Eyl

Eryc Eyl

Executive Consultant, Organizational Effectiveness

Marty Miller

Marty Miller

Executive Consultant, Strategy, Communications and Multicultural Outreach