Pete Fenger

Associate Creative Director

Pete Fenger

If it doesn’t make you feel something, it’s not worth it. That goes for everything from spicy food to marketing campaigns. I believe your customers should be your best advertiser and I do everything I can to make that happen by building unshakable brand affinity. With expansive B2B marketing experience on both large and small brands, both in-house and agency side, I focus on your customer and your customer’s customer to build creative that both informs and delights (and gets results).

I have a (mostly) healthy addiction to mountain bikes, powder days, and blue crabs, I can’t get enough of chasing my child around our backyard, I have deep opinions about pizza, and love sharing old bourbon with good friends and family.

Personal motto: "It’s not enough to feel it, it needs to overwhelm you."

The ID Team​