Victor was born and raised in Zapopan, Mexico. He left his home country to start a journey in marketing at San Francisco State University. From an early age, Victor realized the importance of marketing. Having an amazing product is not enough, it needs to be marketed correctly. With the uprising of digital platforms, Victor decided to pursue a career in the digital marketing ecosystem.
He works as a Senior Media and Analytics Manager at ID! His passion for business and marketing is channeled on media operations where he manages campaign setup and execution, optimization, vendor relations, analytics, and reporting.
Out of the office, Victor enjoys talking about political ideologies, world affairs and macroeconomics. His hobbies include listening to business podcasts, trading cryptocurrencies/stocks, and traveling. In his life as a student, he worked as a bartender, he makes a killer old fashion. He describes himself as loving, passionate, caring and goal oriented.