As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?
What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID. And over the
If your marketing plan doesn’t measure accountability and a closed-loop delivery system, your program and your results are incomplete.
Web-enabled marketing automation is a relatively new methodology that allows marketers to integrate various elements of a marketing program into…