Fireside Chat: HVOs and What You Need to Know.

Gather around the virtual fire!​

As marketers we have a long list of acronyms that we use on a daily basis from TOFU, CTA, ICP, and even TAL. HVO or High Value Offer, being one of them and perhaps a lesser known acronym. HVOs, when utilized properly, can make a huge difference in the success of your account based program and accelerate prospects through your sales funnel.

Watch our Fireside Chat on-demand to hear Chris Moody, Senior Director Analyst at TOPO (now Gartner) and Aaron Owens, Director of Technology Strategy at Intelligent Demand talk about the basics of HVOs and how best to utilize them in your programs.

Here’s what we’ll be discussing:

  • What is an HVO?
  • How to work with sales to develop and execute an HVO.
  • How do you know when you have a great HVO?
  • How best to use HVOs in your account based strategy.


Watch the fireside chat on-demand​

Your campfire hosts

Aaron Owens

Aaron Owens

Director of Technology Strategy,
Intelligent Demand

Chris Moody

Chris Moody

Senior Director Analyst, TOPO (now Gartner)

TOPOIntelligent Demand