Let's redefine B2B growth together.
B2B growth has changed. You know it. We know it. But companies are still using outdated GTM models. So we decided it was time for a change. Meet Growth Driver – the content community created to explore, inspire, inform, and help B2B growth leaders like you level up strategies, optimize tactics, and rewrite your growth playbook.
Subscribe, follow, and tune in.
Find us on your favorite podcast platform and keep an eye out for season 2, launching soon.
Highlights from our first season:
Our guests and community:
Here's what to expect in every episode:
Deep discourse
We dive into the world of B2B growth, offering in-depth discussions and practical insights without the fluff or jargon.
Strategic POV
We create content specifically for B2B executives, focusing on big-picture alignment, not isolated tactics, designed to make a real impact on your growth strategy.
Executable innovation
We’re all about practical innovation that works. Growth Driver brings you proven, actionable solutions, so you can implement them and see real results.
Unshielded honesty
We believe in being open and honest. That’s why we’ve created a space where brave conversations about the real ups and downs of leading B2B growth can happen.
Meet the hosts:
John Common
Host of Theory & Practice
John Common, CEO and Founder of Intelligent Demand, has spent years in B2B, working with leaders and driving innovative GTM strategies.
Anne-Marie Coughlin
Host of People & Purpose
Anne-Marie sits down with leaders, subject matter experts, and fellow teammates to chat about the things that make people and organizations grow.
Aaron Owens
Host of Expert Deep Dives
Aaron has spent over 20 years starting companies, leading sales and marketing teams, and advising the fastest-growing companies.
Explore more episodes.
Check out the whole series. Plus, stay tuned for new episodes.
A deeper dive...
Read up on even more B2B growth with our blog.
Announcing Season 2 of Growth Driver
Lessons Learned in Season 1, & What to Expect in Season 2
