Intelligent Demand and GTM Partners Announce Strategic Partnership to Improve Go-To-Market Performance for B2B Companies

Atlanta, GA & Denver, CO

Intelligent Demand, an expert B2B growth services partner, and GTM Partners, a leading go-to-market analyst firm, today announced a strategic partnership that will expand both firm’s ability to serve enterprise and mid-market companies with research-backed GTM strategy, consulting and execution services.

The partnership combines the research, frameworks, strategies, and thought leadership of GTM Partners (the go-to-market analyst firm founded by Sangram Vajre and Bryan Brown) with the strategy, consulting, execution services and frameworks of Intelligent Demand (the expert B2B growth services firm founded by John Common). The combined capabilities of the two firms gives B2B companies everything they need to confidently develop and execute modern go-to-market strategies and efficient revenue growth programs.

“B2B buying behavior has changed significantly over the past decade. And that change has accelerated even more since the pandemic. This means that most B2B companies are using outdated go-to-market strategies and playbooks,” says John Common, CEO of Intelligent Demand. “CMOs, CROs and CEOs need expert strategy, consulting and execution capabilities to help them focus and align their GTM teams to deliver efficient growth. As a fully certified, strategic partner, Intelligent Demand offers GTM teams a fast, expert path to a smarter growth engine.”

GTM Partners’ co-founder Sangram Vajre says, “B2B go-to-market will continue to evolve, and it’s up to organizations and their leadership to keep up with continuous change. Our partnership with Intelligent Demand provides go-to-market leaders with the data-backed insights and expert strategy and execution services that drive efficient revenue growth. We couldn’t be more excited about our work with Intelligent Demand.”

Intelligent Demand and GTM Partners are already activating this partnership with joint customers, exclusive roadshow events, strategy workshops, high value consultations, joint content, research and speaking engagements.

“The era of growth at all costs is over,” says Jon Miller, cofounder of Marketo and Engagio. “Today’s B2B revenue leaders are being held accountable for delivering efficient, sustainable growth — and that’s a new playbook. Fortunately, trusted partners like Intelligent Demand and GTM Partners bring deep expertise and an invaluable outside-in perspective. Their research-driven insights and proven go-to-market strategies, combined with the ability to drive tactical execution, make them uniquely qualified to help companies navigate this challenging new world. I’m thrilled to see these two outstanding firms partner to help B2B organizations transform their go-to-market performance.”

As part of the partnership, Intelligent Demand and GTM Partners are hosting roadshows and invite-only special events across the country for go-to-market professionals to learn from one another, connect research findings to real-world uses cases, and spur B2B go-to-market innovation.

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About Intelligent Demand

Intelligent Demand is a premier B2B growth services agency that specializes in helping B2B companies uplevel and transform their revenue growth strategies. We solve complex growth problems by helping companies install a smarter growth playbook. CMOs, CROs, CEOs and their teams trust us to help them move from siloed heroics to integrated growth.


Contact: Nina Hambleton at for additional information or to schedule an interview with an Intelligent Demand representative.

About GTM Partners

GTM Partners is a leading data-driven Go-To-Market Analyst firm that empowers enterprise and mid-market companies to achieve efficient growth through transformative GTM strategies. Our unique approach combines data and benchmarks from top providers like G2 and Bombora with expert research and frameworks, personalized advisory, and immersive networking opportunities with experienced leaders, consultants and practitioners.


Contact: Email to find out how GTM Partners can help you with efficient growth and revenue.

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