Intelligent Demand and GTT Honored with Agency Partnership Award at the 2020 Killer Content Awards

Intelligent Demand, a leading B2B growth agency, took home the award for Agency Partnership at the 2020 Killer Content Awards in recognition for the agency's outstanding work with global telecom company GTT.

Denver, CO – Intelligent Demand, a leading B2B growth agency, took home the award for Agency Partnership at the 2020 Killer Content Awards aka ‘The Finnys’ in recognition for their outstanding work with global telecom company GTT.

The official awards scheme of the B2B Marketing Exchange, the Killer Content Awards spotlights companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns. Award winners are chosen by a panel of industry experts for utilizing new storytelling methods and new amplification channels to drive demonstrable revenue impact.

This year, Intelligent Demand and GTT were the recipients of the Agency Partnership award, which recognizes brands and agencies for their ability to collaborate and innovate. The specific work being recognized is GTT’s 2019 SD-WAN campaign, an integrated demand generation campaign that transformed GTT’s marketing operations and drove significant marketing ROI:

How ABM Helped Drive Organic Growth & New-Logo Acquisition

GTT, a Fortune 50 company and cloud networking provider, had been expanding its share of the global telecom market primarily through acquisitions. A new group of marketing leaders at the company introduced a plan for organic growth, which meant investing in large-scale marketing and demand generation initiatives. GTT partnered with Intelligent Demand to help them bring technology and the strategy together in a way that would turn marketing into a significant driver of pipeline opportunity and revenue.

GTT tapped Intelligent Demand to help:

  • Design and execute a complex demand gen campaign that would generate new leads, while also helping GTT stand out from its competitors, leading with SD-WAN.
  • Develop a technology infrastructure that would work with GTT’s custom CRM and support more sophisticated ABM campaigns at scale.
  • Implement a marketing automation platform and content experience environment to nurture leads, and drive pipeline opportunity and revenue.

GTT successfully built an infrastructure to support complex demand generation and ABM programs. GTT can now evolve and scale as they move from low ABM maturity to high ABM maturity, and they can attribute revenue and pipeline to marketing activity. 

Best Marketing Campaign of the Year

Intelligent Demand’s work with GTT has been recognized at several awards schemes over the past year, including being named Best Marketing Campaign of the Year at the 2019 Content Experience Awards, a Finalist for the Ops-Stars MarketingOps Team of the Year, The Drum US Agency Business Awards Most Effective Campaign, and has been nominated for the B2B Marketing Elevation Awards Best Lead Nurturing Campaign.

Read more about the award-winning work with GTT, here.

the B2B Marketing Exchange

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About Intelligent Demand

Intelligent Demand (ID) is an expert revenue growth agency. Our clients choose us to build integrated growth programs that create, retain and expand relationships with their best customers. We give our clients access to the capabilities they need to expertly connect marketing budgets to measurable business impact, and permanently transform how they grow revenue.

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