Intelligent Demand and ON24 Partnership will Enhance B2B Customer Experiences

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Award-winning B2B revenue growth agency expands its personalized experience offerings by partnering with a global platform leader in the digital experience space

Denver, CO  — Intelligent Demand, an expert B2B revenue growth agency, today announced its partnership with ON24, the world’s most innovative solution for creating and delivering engaging, data-rich, and interactive digital experiences. The addition of ON24 to Intelligent Demand’s growing partner ecosystem will not only expand the agency’s suite of integrated services and technology solutions, but the partnership between the two brands will help marketers and B2B companies drive demand and revenue impact with end-to-end digital experiences.

Together, Intelligent Demand and ON24’s technology and service solutions give marketing, sales, product, and CX teams an always-on channel to drive demand and engage target accounts with personalized content experiences. ON24’s interactive, data-rich webinar and content experience solution provides a platform that empowers marketers to create on-brand, personalized digital experiences that drive brand awareness and lead generation, while Intelligent Demand’s experts in revenue growth and account based marketing help architect the strategies that leverage ON24’s content creation and data capture capabilities within an integrated program.

ON24 gives companies the unique ability to create live, always-on and personalized experiences that create engagement, find demand, deliver valuable data, and drive revenue:

  • Product Marketing: Go-to-market with products and accelerate customer adoption with live demos and panels designed to demonstrate new products and services in real time.
  • Demand Generation: Engage prospects across all buying stages to and turn them into customers.
  • Account Based Marketing: Personal digital experiences to engage and build relationships with target accounts.
  • Customer Experience & Engagement: Build and strengthen customer relationships through education and evangelism programs.

“At ON24, our mission is to help our customers transform their marketing by powering experiences that their audience loves and deliver the data, demand and revenue their business needs,” says Lou Pelosi, VP of Business Development and Partnerships, ON24. “Partnering with Intelligent Demand advances that goal and gives our customers proven expertise to advance their own revenue strategies. We’re looking forward to partnering with Intelligent Demand and bringing their clients the world-class platform and service ON24 customers count on.” 

The partnership between Intelligent Demand and ON24 is rooted in a shared vision and go-to-market strategy:

  • Compatible missions: Both companies are passionately dedicated to helping marketers and sales teams transform the way they grow revenue and achieve greater business impact. 
  • Leaders in the field: They are true leaders and innovators in the field of modern, revenue-focused technology and integrated programs that drive targeted, personalized, and measurable engagement.
  • Target similar customers: Both companies market, serve, and support the same types of customer accounts and revenue teams.
  • Committed to customer success: Both are passionately committed to delivering long-term customer value and measurable success.
  • Complementary solutions: Their joint value proposition gives customers a comprehensive solution for enabling sales, marketing, product, and customer success teams to create digital experiences that drive better revenue results.
  • Best-of-breed technology, data, and analytics: Both companies understand the value of data and being able to leverage technology and analytics to optimize campaign performance, align marketing and sales, and inform decisions that can accelerate revenue growth.

“Our partnership with ON24 is a great addition to our partner ecosystem and will allow our teams to seamlessly integrate digital experiences into our clients’ growth marketing plans,” says Mike Swainey, Senior Director of Marketing, Sales, and Business Development at Intelligent Demand. “Personalized digital experiences have proven to be an incredible pipeline driver for the companies we work with and the addition of ON24’s solutions will help us create even more innovative and strategically-sound programs that drive measurable growth and revenue transformation for our clients.”

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About ON24

ON24 is on a mission to transform the way marketers market, powering the live, always-on and personalized webinar and content experiences that businesses need to create engagement, deliver data, find demand and drive revenue. Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit https://www.on24.com.

About Intelligent Demand

Intelligent Demand is a full service B2B revenue growth agency that helps our clients find, keep and grow relationships with their ideal customers. Our solutions target the pillars of world class revenue performance: integrated revenue growth strategy, customer-centric go-to-market planning, insights-driven creative services, account based and demand generation programs, sales enablement programs, and best-of-breed technology, data and analytics services. Visit intelligentdemand.com for useful content and case studies.

Press Contact:

For interview requests or additional information, please contact us at pr@intelligentdemand.com.