Denver, CO (April 16, 2014) Intelligent Demand (ID), an agency partner who transforms the way companies grow revenue, today announced its client, Kaiser Permanente Colorado (Kaiser Permanente), one of the nation’s leading health care providers and not-for-profit health plans, was named a finalist in three different Marketo Revvie Award categories:
- Finalist and Winner Most Dramatic Business Impact—B2B, Enterprise
- Finalist Most Dramatic Business Impact—B2C, Enterprise
- Finalist Visionary Marketing Executive—Steve Krizman
ID and Kaiser Permanente designed and executed an integrated demand generation program using an iterative, agile methodology and powered by a Marketo-Salesforce integration. The programs targeted B2B and B2C audiences via acquisition email, paid search, teleprospecting, organic search, microsites, targeted print and broadcast advertising, social media, Brand Activation Events, channel partners, and industry associations.
With ID’s support, Kaiser Permanente has a scalable, centralized way to engage, capture, nurture, and manage business leads (small and mid groups) and consumer leads (individual and family). The programs also align Kaiser Permanente’s Marketing, Sales and Executive teams around shared goals, processes, and visibility into the stages, channels, campaigns, and tactics of their revenue funnel.
“There is a contingent within the marketing sphere that are very content with using impressions, clicks, and likes as the indicator of how well marketing is doing,” Kaiser Permanente’s National Director of Advertising, Lawrence Montgomery, said. “A separate faction sees the writing on the wall and they’re saying ‘clicks and impressions are great but only if you can connect them directly to sales.’ Our program with Intelligent Demand is making a clear connection between our marketing efforts and our sales results.”
About Kaiser Permanente
Founded in 1945, Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. The organization currently serves 11.8 million members in eight states and the District of Columbia. Kaiser Permanente Colorado has proudly served the residents of Denver and Boulder for more than 40 years, providing high-quality coverage and care together, to help their community thrive.
Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at intelligentdemand.com.