Denver, CO (September 18, 2014) Intelligent Demand (ID), an agency partner who specializes in healthcare marketing announced its client, Kaiser Permanente Colorado (Kaiser Permanente), one of the nation’s leading health care providers and not-for-profit health plans, won the Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing.
ID and Kaiser Permanente joined together to create a custom campaign that leveraged marketing automation technology to further the reach and impact of their marketing. The campaign engaged with B2B audiences across multiple channels, tailoring messaging to each individual user’s progress along the buyer’s journey.
“I grew up on the agency side and spent a majority of my career in that fast-paced, ever-changing environment,” said Taylor Roddy, Advertising and Marketing Consultant, Kaiser Permanente Colorado. “I thought I knew how most agencies looked and sounded, but Intelligent Demand is certainly not your average shop. They are a true business partner and hold themselves accountable for my marketing and revenue goals.”
The program realized impactful results within the first 18 months of its launch:
- Over $23 million in marketing-sourced revenue impact
- 165 new group sales
- Direct influence over 53% of all closed B2B business in the region
“We were spending money in this space, but we had limited visibility into the impact of that spend,” said Steve Krizman, Senior Director of Communications, PR, and Marketing at Kaiser Permanente Colorado. “ This program enables us to create a direct link between our marketing spend and our revenue impact.”
About Kaiser Permanente
Founded in 1945, Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. The organization currently serves 11.8 million members in eight states and the District of Columbia. Kaiser Permanente Colorado has proudly served the residents of Denver and Boulder for more than 40 years, providing high-quality coverage and care together, to help their community thrive.
Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at intelligentdemand.com.