Intelligent Demand Pushes Level 3 Communications to Win a Colorado BMA Gold Key Award

Level 3 reigns supreme in the Content Marketing category.

Intelligent Demand (ID), an agency partner who transforms the way companies grow revenue, and Level 3 Communications (Level 3), a global network company focused on managed security, network, voice, and data services, today accepted the Colorado Chapter of the Business Marketing Association’s Gold Key award in the Content Marketing category for their Voice Complete campaign.

Level 3 beat out eleven other entrants in the Content Marketing category—it was the only organization to receive Gold. Its Voice Complete campaign included unique content offers, videos, and emails specific to Level 3’s complex customer journey. The award-winning results were:

  • 178% increase in email open rates
  • 307% increase in click-through-rates (CTRs)
  • 600+ new opt-ins

The Gold Key Awards recognize the best of the best in B2B Marketing across the Front Range. There are 65 competitive categories in all areas of B2B marketing. The emphasis isn’t just on creative and what looks good—the awards also focus on strategy and overall business results. Each entry is evaluated by a distinguished panel of judges. Every admission is independently reviewed by each judge and scored in four categories:

  • Creativity
  • Production
  • Selling Proposition
  • Results

About Level 3 Communications
Level 3 Communications is an American multinational telecommunications and Internet service provider company headquartered in Broomfield, Colorado. It operates a Tier 1 network and provides core transport, IP, voice, video, and content delivery for medium-to-large Internet carriers in North America, Latin America, Europe, and selected cities in Asia.

Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at

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