Intelligent Demand Appoints Rachael James as Vice President, Media and Analytics

Intelligent Demand, a leading B2B revenue growth agency, has named Rachael James as Vice President, Media and Analytics

Denver, CO – Intelligent Demand, a leading revenue growth agency, has named Rachael James as Vice President, Media and Analytics. She has played a senior, leading role at the agency since 2016, establishing and growing Intelligent Demand’s media practice. Her team is responsible for the planning, execution, management, analysis, and optimization of client media projects which include paid advertising strategy, search engine optimization (SEO), conversion rate optimization (CRO), direct mail, data analytics, retargeting campaigns, and end-to-end omni channel campaign strategy.

With more than 14-years of experience working with clients across a variety of use cases, industries and company lifecycle stages, Rachael is an accomplished revenue growth strategist and domain expert in data-driven, growth marketing. While at Intelligent Demand, she has led media programs for large global and regional B2B brands including GTT, Comdata, Four Winds Interactive, Change Healthcare, and Blue Cross Blue Shield, and many others; helping define and execute their paid, owned, and earned media efforts to drive demonstrable revenue impact. 

At Intelligent Demand, Rachael has been critical for expanding the agency’s best-in-class media and analytics solutions and developing award-winning strategies for clients in healthcare, telecom, SaaS, business services, and technology. 

As VP, Media and Analytics, Rachael will continue to help Intelligent Demand’s clients leverage media and analytics to drive highly targeted and effective revenue growth programs. She will also continue to serve as a senior growth consultant across our entire portfolio of clients, helping the executives at our clients transform the way marketing drives revenue growth.

“Rachael has a rare combination of deep expertise, passion for the work, and dedication to client and employee success. She has grown to become a key member of our leadership team because of that,” said CEO John Common. “She and her team bring the kind of innovative media and analytics strategies backed by top notch program operational services that our clients rely on to drive award-winning results from our integrated growth programs.”

About Intelligent Demand

Intelligent Demand is a full service revenue growth agency that helps our clients find, keep and grow relationships with their ideal customers. Our solutions target the pillars of world class revenue performance including integrated revenue growth strategy, customer-centric go-to-market planning, insights-driven creative services, account based and demand generation programs, sales enablement programs, and best-of-breed technology, data and analytics services.

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