Intelligent Demand Unveils New Brand Identity Reflecting Company’s Focus on Client Growth

Intelligent Demand, a leading B2B revenue agency unveiled a new brand campaign, including a new identity, reflecting the company’s 11th year in business and dedication to growing client revenue. Intelligent Demand’s new look represents a commitment to integration and the company’s role and purpose of transforming marketers into revenue growth leaders for their organization.

Following last year’s record growth, Intelligent Demand continues to be focused on delivering integrated revenue growth programs for its clients based on a deep understanding of each client’s goals and objectives, their key audiences, and their market. And, they are kicking off 2022 with a new brand that’s destined to propel last year’s growth and client recognition even further. With an unmatched foundation of integrated growth strategy at its core, Intelligent Demand offers a full suite of creative, media, technology, data, analytics, and sales acceleration services to help marketers achieve their revenue goals.

“I want the world, our market, our customers and prospects to know, and I want our employees to know, who we really are,” said John Common, Chief Executive Officer of Intelligent Demand. “Our service offerings have expanded, our value proposition has evolved. We’ve grown tremendously as a company. And thinking about that, the time was now to redefine our story in the market.”

The new brand identity will be unveiled throughout February and March. Promotional items showcasing the elements of the rebranding will be sent first to clients and partners of the agency, followed by a marketing campaign featuring a new website. Advertising, email and direct mail will be launched to drive awareness on February 23.

“Our product-market fit has never been better. Our client roster and our people, never stronger. And now, our new brand reflects this,” Common said. “We’re here to uplevel you and your team, and supercharge your growth. We couldn’t be more excited about our future.”

Initial elements of Intelligent Demand’s brand evolution include:


As the prominent representation of the company, people, and brand, Intelligent Demand is an analytically-driven agency who believes measurement should be at the forefront of its clients’ revenue growth programs. “Everything we do is precise, measured, and calculated,” said Jamie Capozzi, Executive Creative Director at Intelligent Demand. “The ID curve literally gives us an edge.” 

The new logo exudes modern sophistication, expertise, and knowledge for B2B marketers with a growth imperative.

New Brand Colors: 

Intelligent Demand’s base orange color has been refreshed and enlivened with a brighter, more modern tone. This color represents an optimistic and energetic outlook on the world, the community, and the business. The supporting colors reflect Intelligent Demand’s key values—Passion, Authenticity, Kindness, and Tenacity (Intelligent Demand’s PAKT with the world.) “B2B revenue growth is as much about positivity and tenacity as anything and Intelligent Demand’s new color palette speaks to that,” said Mike Swainey, Vice President of Growth Consulting at Intelligent Demand. 

  • Passionate Black 
  • Authentic White
  • Kind Gray
  • Tenacious Orange

New tagline: The Art of Integration.


Intelligent Demand ( is one of the U.S.’s leading revenue growth agencies. Chosen by clients who need a true growth partner, Intelligent Demand has been named a “Rising Star” and the #1 Account Based Agency in the U.S. by B2B Marketing. The agency’s clients include Cheetah Digital, Conifer Health, Franklin Templeton, HCA, and Kaiser Permanente, among others. Founded in 2011, Intelligent Demand is headquartered in Denver, Colo.

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