Denver, CO (April 10, 2015) Intelligent Demand (ID), a marketing agency partner who transforms the way companies grow revenue, today announced two of its clients—Kaiser Permanente Colorado (Kaiser Permanente) and SketchUp—were selected as finalists for the prestigious Marketo Revvie awards.
Together, ID and Kaiser Permanente, one of the nation’s leading health care providers and not-for-profit health plans, created the Boardwalk Brand Experience Event (BEE), a traveling booth with carnival games designed to function as a live lead generation campaign. The team also created a compact version (Small BEE) for a single salesperson to bring to smaller events.
Members of the Kaiser Permanente team brought The Boardwalk and/or Small BEE to 25+ lead generation events, and the results were impressive:
- More than 13,000 new sourced leads, with an average cost per lead of $18
- An average open rate of 22% for follow-up email campaigns after events
12,000+ MQLs delivered to Sales
The multi-channel program touched more than 50,000 leads, and gave the Kaiser Permanente Sales Team better visibility into its pipeline during Open Enrollment season.
ID teamed up with SketchUp, a Boulder-based software company that makes 3D content creation tools, in 2013 to transition their existing Welcome Campaign to a new Marketo instance so the company could report on campaign performance and revenue impact in real-time. Then, ID integrated Marketo with ElasticPath (Sketchup’s eCommerce System) and optimized the Welcome Campaign for conversion.
The integrated revenue agency targeted a segment in SketchUp’s leads database and launched a new campaign—the September Promo. The integrations and optimizations paid off through increased open rates and click-through rates and accounted for 45x ROMI, making it the most successful promotional campaign in SketchUp history.
All this work makes Kaiser Permanente and SketchUp finalists for the Marketo Revvie in the Innovator, Consumer Business category. Each year, the Revvie Awards recognize and celebrate Innovation in the Nation—customers and partners who are using Marketo to push the status quo and break away from the competition.
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations, like Intelligent Demand, across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at intelligentdemand.com.