Intelligent Demand (ID), an agency partner who transforms the way companies grow revenue, today announced the promotion of Rachael James to Media & Channels Director. In her new role, she will manage ID’s Media & Channels (M&C) department on a wider scale, and use her multi-channel expertise and consulting with ID’s growing roster of clients.
“In the short year that she’s been here, Rachael has truly grown and developed ID’s Media & Channels capabilities,” ID’s CEO, John Common, said. “As an expert in her field, she’s established foundational systems, processes, templates, organization, and capabilities across our paid, earned, and owned media offerings.”
A big part of Rachael’s new role is ongoing education, training and supervising M&C team members, and advising clients on M&C best practices—a role she’s played for more than ten years. Rachael will also manage ID’s growing list of Media and Advertising partners and platforms.“I’m so grateful to have this opportunity, and I look forward to growing our M&C department even more,” said Rachael James. “I’m excited to continue leading my team to plan and deliver targeted, effective digital and traditional media advertising campaigns.”
Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at intelligentdemand.com.