Intelligent Demand (ID), an agency partner who transforms the way companies grow revenue, and SketchUp, a Boulder-based software company that makes 3D content creation tools, won the 2015 Marketo Revvie award in The Innovator, Consumer Business category at this year’s Marketing Nation Summit.
SketchUp joined forces with ID in 2013 to transition their existing Welcome Campaign to a new Marketo instance so the company could report on campaign performance and revenue impact in real-time. Then, ID integrated Marketo with ElasticPath (SketchUp’s eCommerce System) and optimized the Welcome Campaign for conversion.
The integrated revenue agency targeted a segment in SketchUp’s leads database and launched a new campaign—the September Promo. The integrations and optimizations paid off through increased open rates and click-through rates that accounted for 45x ROMI, making it the most successful promotional campaign in SketchUp history.
Each year, the Revvie Awards recognize and celebrate Innovation in the Nation—customers and partners who are using Marketo to push the status quo and break away from the competition.
SketchUp, formerly Google Sketchup, is a 3D modeling computer program for a wide range of drawing applications such as architectural, interior design, landscape architecture, civil and mechanical engineering, film and video game design. SketchUp is owned by Trimble Inc., a mapping, surveying and navigation equipment company. Learn more at https://www.sketchup.com/.
Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at intelligentdemand.com.