Season 1 of Growth Driver absolutely flew by! As we get ready to launch season 2–available September 24th on your go-to platform–we’re looking back on all the amazing conversations we had in season 1 with the help of our community. No one person alone can redefine B2B growth, and we want to thank you for joining us as part of the change.
Season 1 covered topics in theory, practice, people, and purpose—all with the goal of helping B2B leaders build genuine, efficient growth. This season we were able learn, understand, and unpack:
- Key changes in the B2B environment driving the need for a new playbook, and a step-by-step comparison of the 8 core pillars
- The latest research out of 6sense and Forrester, the shift from MQLs to buying groups, and what to actually do about it
- What it means to operationalize positioning and messaging
- Staying aligned with what truly propels your growth—your customer
- What it means to be an effective leader and drive efficient growth in today’s environment.
What’s in store for season 2:
We covered a lot of ground, but there’s still more to go. Starting with season 2, we’re launching an all new type of episode–Expert Deep Dives–hosted by Aaron Owens. Aaron is a growth expert with over 20 years starting companies, leading sales and marketing teams, and advising the fastest-growing companies across industries. We know there’s a lot to learn from him and his guests.
More highlights from season 1:
Season 1 was packed with insightful conversations with some of the brightest minds in B2B, and we’re just getting started. Check out some of the highlights from our first season of Growth Driver.
Tune in with the community redefining B2B growth
You can find Growth Driver just about anywhere you listen to podcasts, and on social. Don’t miss out on the next season of insights, actionable strategies, and proven frameworks by subscribing to Growth Driver on your favorite platform.