Taking Aim at 2021: Blending Account Based and Demand Generation Programs.


Join Chris Moody, Senior Director, Analyst at TOPO (now Gartner), and Intelligent Demand’s CEO, John Common as they discuss the blending, borrowing, and balancing of targeted account based and broader demand generation tactics sure to impact your business.

Get practical advice on what you can do to take aim and ensure your marketing programs are successful!

Get the battle plans for:

  • Tactical comparisons between Demand Generation and Account Based programs
  • Intelligent Demand’s Revenue Growth Framework and the 8 Pillars of B2B growth
  • Trends we’re seeing of Account Based and Demand Generation blended programs
  • How Account Based is going to make your Demand Generation successful

Watch the webinar on demand!​

Your campfire hosts

Chris Moody

Senior Director Analyst, TOPO (now Gartner)

John Common

John Common
Intelligent Demand