Currently viewing the category:
"Demand Generation"
ID Word of the Day: Annoyture If your “nurturing program” is actually an automated spam-blasting brochure geyser filled with “WE’RE GREAT!!! BUY NOW !!!! messaging, you’re not nurturing. Sorry. You’re annoyturing. If this is happening, you might be able to deliver more ROI by simply turning that campaign OFF. Take a deep breath. And then [...]
Read More →
ID Word of the Day: Asstruct If your instruction is taking the form of asking a question, you might be asstructing. Asstruction often manifests as a passive aggressive application of the Socratic Method — i.e. when you ask an allegedly innocent question but are actually instructing the hell out of some one. Sample uses: “Not [...]
Read More →
There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple days earlier. But that’s advertising’s age-old “we ran out of [...]
Read More →
It turns out that when the clock’s running at work, your audience actually prefers utterly boring, mind-numbingly pedestrian messaging and content. A recent report by the prestigious Kochler Group found that once people clock in, their standards for effective and interesting advertising and marketing decline at an alarming rate. “We were shocked,” said the report’s [...]
Read More →
What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID. And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about conversion that have proven themselves to make a significant impact [...]
Read More →
There’s a select group of individuals who find marketing fascinating. I’m sorry to say—and this especially applies to anyone unfortunate enough to talk to me at a cocktail party—that I am a member of that group. One of my favorite films of all time is Barcelona, a mid-1990s romantic comedy about a couple Americans living [...]
Read More →
This, the third installment in our “Things We Love” series on marketing automation platforms, takes a look at Marketo. Marketo is a leader in the MA space, offers a rich, well designed and mature software platform. Marketo also shares some of Intelligent Demand’s perspective on the anatomy of the revenue process, and how to optimize [...]
Read More →DOWNLOAD THIS GUIDE
