Currently viewing the category: "Demand Generation"

What’s your role at ID? Why is this your jam? Where does your role fit in the puzzle that is ID? I’m in Business Development. I consult with prospective clients in the early stages of their engagement with ID. Additionally, I cultivate relationships with our many technology and service partners to ensure the value chain […]

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…at making the argument that wasting millions in thoughtless brand advertising has become a “worst practice.”  Whether you love football or love someone who loves football, I’m willing to bet you have a few opinions on the ads. Like you, I watched the Super Bowl, and I, too, have my fair share of opinions. However, I […]

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In 2013, companies were eager to adopt content marketing – then in 2014, the number of companies reporting to use content marketing dropped. Why would companies stop practicing content marketing? As it turns out, they may not have even been using it in the first place. According to the Content Marketing Institute’s 10 Research-Driven Insights […]

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Dreamforce is a big conference. San Francisco’s Moscone Center was the hub, but this event sprawled into many surrounding hotels and event centers, and transformed a block of Howard St into an artificial turf-covered outdoor conference arena for four days, complete with fine dining, live music, ping pong, bean bag chairs and jumbotron simulcasts of […]

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Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the night included: Disney, Google, Esurance, and Marketo, […]

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We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication Program category! The award honors the KPCO Boardwalk program: A multi-channel, consumer-focused marketing program that provided acquired leads with valuable information about the value of health […]

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Recently, the Public Relations Society of America (PRSA) announced the winners of the Gold and Silver Pick awards for excellence in public relations. We’re thrilled to announce that Intelligent Demand was awarded a Silver Pick for our work with client Kaiser Permanente Colorado! The campaign was the B2C Health Care Marketing Brand Activation Campaign. The […]

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