Currently viewing the category: "Demand Generation"

We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication Program category! The award honors the KPCO Boardwalk program: A multi-channel, consumer-focused marketing program that provided acquired leads with valuable information about the value of health […]

Read More

Recently, the Public Relations Society of America (PRSA) announced the winners of the Gold and Silver Pick awards for excellence in public relations. We’re thrilled to announce that Intelligent Demand was awarded a Silver Pick for our work with client Kaiser Permanente Colorado! The campaign was the B2C Health Care Marketing Brand Activation Campaign. The […]

Read More

Intelligent Demand’s awards for 2014 are really starting to stack up! Recently, our client Kaiser Permanente Colorado was awarded a Business Marketing Association (BMA) Gold Key award for the B2B Integrated Demand Generation program in the category of (you guessed it!) Demand Generation. Intelligent Demand and Kaiser Permanente Colorado collaborated in executing the program via an iterative, agile […]

Read More

We love all of our clients. Truly, every client we work with is amazing and does genuinely impressive work in their industry. And a great example of this just happened, as our client DigitalGlobe launched their WorldView-3 satellite. That’s right, DigitalGlobe just sent a satellite into space. How cool is that? Our team all gathered […]

Read More

By now you’ve probably heard the buzz about a relatively new marketing technology called “Predictive Lead Scoring.” Marketers are excited about the prospect of using big data and machine learning to score leads more accurately than the usual rules-based techniques used in Marketing Automation. This technology is developing fast and has enormous potential to improve […]

Read More

50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

Read More

The SiriusDecisions Summit 2014 in Orlando was what it usually is: educational, inspiring and thought provoking. No surprise: it’s what we’ve come to expect from Sirius. This year’s focus on transforming sales, marketing and product was of particular relevance to what’s going on at Intelligent Demand. They provided updated frameworks, new research, case studies and […]

Read More
css.php