Currently viewing the category: "Demand Generation"

Intelligent Demand’s awards for 2014 are really starting to stack up! Recently, our client Kaiser Permanente Colorado was awarded a Business Marketing Association (BMA) Gold Key award for the B2B Integrated Demand Generation program in the category of (you guessed it!) Demand Generation. Intelligent Demand and Kaiser Permanente Colorado collaborated in executing the program via an iterative, agile […]

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We love all of our clients. Truly, every client we work with is amazing and does genuinely impressive work in their industry. And a great example of this just happened, as our client DigitalGlobe launched their WorldView-3 satellite. That’s right, DigitalGlobe just sent a satellite into space. How cool is that? Our team all gathered […]

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By now you’ve probably heard the buzz about a relatively new marketing technology called “Predictive Lead Scoring.” Marketers are excited about the prospect of using big data and machine learning to score leads more accurately than the usual rules-based techniques used in Marketing Automation. This technology is developing fast and has enormous potential to improve […]

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50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

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The SiriusDecisions Summit 2014 in Orlando was what it usually is: educational, inspiring and thought provoking. No surprise: it’s what we’ve come to expect from Sirius. This year’s focus on transforming sales, marketing and product was of particular relevance to what’s going on at Intelligent Demand. They provided updated frameworks, new research, case studies and […]

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Imagine you go on a blind date. You arrive at the tiki bar (should have been a dead giveaway…) and the person you’re meeting is not at all what you were expecting – in the worst ways possible. Before you prepare to waste an hour of your night pretending to listen to the casting predictions […]

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Recently, the Intelligent Demand team pondered the best day to send emails over beers at the local public house. What did we determine? For one, beer pairs well with marketing—but there were some deeper revelations as well. We discussed how trying to boil down every marketing variable into a neat, predictable equation can be problematic. […]

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