Currently viewing the category: "Demand Generation"

Dreamforce is a big conference. San Francisco’s Moscone Center was the hub, but this event sprawled into many surrounding hotels and event centers, and transformed a block of Howard St into an artificial turf-covered outdoor conference arena for four days, complete with fine dining, live music, ping pong, bean bag chairs and jumbotron simulcasts of […]

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Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the night included: Disney, Google, Esurance, and Marketo, […]

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We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication Program category! The award honors the KPCO Boardwalk program: A multi-channel, consumer-focused marketing program that provided acquired leads with valuable information about the value of health […]

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Recently, the Public Relations Society of America (PRSA) announced the winners of the Gold and Silver Pick awards for excellence in public relations. We’re thrilled to announce that Intelligent Demand was awarded a Silver Pick for our work with client Kaiser Permanente Colorado! The campaign was the B2C Health Care Marketing Brand Activation Campaign. The […]

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Intelligent Demand’s awards for 2014 are really starting to stack up! Recently, our client Kaiser Permanente Colorado was awarded a Business Marketing Association (BMA) Gold Key award for the B2B Integrated Demand Generation program in the category of (you guessed it!) Demand Generation. Intelligent Demand and Kaiser Permanente Colorado collaborated in executing the program via an iterative, agile […]

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We love all of our clients. Truly, every client we work with is amazing and does genuinely impressive work in their industry. And a great example of this just happened, as our client DigitalGlobe launched their WorldView-3 satellite. That’s right, DigitalGlobe just sent a satellite into space. How cool is that? Our team all gathered […]

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By now you’ve probably heard the buzz about a relatively new marketing technology called “Predictive Lead Scoring.” Marketers are excited about the prospect of using big data and machine learning to score leads more accurately than the usual rules-based techniques used in Marketing Automation. This technology is developing fast and has enormous potential to improve […]

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