Currently viewing the category: "Demand Generation"

50? Yeah, you heard us right.  We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in 50 smooth, snackable bites. We came, we networked, but mostly, we learned a lot—and now it’s time to share the wisdom. Thanks to Jay Famico and Jennifer Horton, both of […]

Read More

The SiriusDecisions Summit 2014 in Orlando was what it usually is: educational, inspiring and thought provoking. No surprise: it’s what we’ve come to expect from Sirius. This year’s focus on transforming sales, marketing and product was of particular relevance to what’s going on at Intelligent Demand. They provided updated frameworks, new research, case studies and […]

Read More

Imagine you go on a blind date. You arrive at the tiki bar (should have been a dead giveaway…) and the person you’re meeting is not at all what you were expecting – in the worst ways possible. Before you prepare to waste an hour of your night pretending to listen to the casting predictions […]

Read More

Recently, the Intelligent Demand team pondered the best day to send emails over beers at the local public house. What did we determine? For one, beer pairs well with marketing—but there were some deeper revelations as well. We discussed how trying to boil down every marketing variable into a neat, predictable equation can be problematic. […]

Read More

Intelligent Demand attended the annual Marketo Summit last week in San Francisco. What a great and inspiring time! It was good to be around more than 6,000 fellow marketers—all genuinely dedicated to making a difference in their companies and in their careers using modern marketing strategies, technology and tactics. The short story: The speakers were […]

Read More

Every year, Marketo’s Revvie Awards recognizes innovative companies and marketers who embody the real world application of technology and best practices to generate revenue, improve organizational alignment and prove ROI. We are beyond proud to announce that our client, Kaiser Permanente Colorado, was named as a finalist in three categories: a.     Most Dramatic Business Impact—B2B, […]

Read More

A Review of Inbound Marketing – Chapter 9: Authors Halligan and Shah move from breaking down the elements of successful calls-to-action for visitor to lead conversion to helping us understand what a prospect should experience after they click the CTA. Contrary to popular belief, they are not showered with balloons confetti. Rather, they are directed […]

Read More
css.php