SiriusDecisions: The New Demand Unit Waterfall

SiriusDecisions Demand Unit Waterfall 2017
Consider this a B2B marketing nerd alert. We’re about to talk – excitedly, I might add – about funnels, revenue stages, buyer groups, engagement, conversion rates, and a whole bunch of other things that will be an indecipherable snooze-fest to anyone other than dyed-in-the-wool B2B...
Lizzie Catalano

Intelligent Demand Client Level 3 Recognized for B2B Marketing Excellence at Colorado BMA Gold Key Awards

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Level 3, supported by Intelligent Demand,  announced it received a 2017 Silver Key Award from the Colorado Chapter of the Business Marketing Association (BMA) for their Cross-Solution Dynamic Nurture Email Marketing Campaign.  The recognition took place at the annual Gold Key Awards gala Friday, May…

Lucia Novara

A Plea for Value in B2B Content

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Let’s start this off with a movie trailer voiceover: “In a world drowning in data, one millennial is taking a stand against meaningless content. No capabilities slides in webinar’s clothing. No infographics without info. No mercy!” I’d watch it. B2B marketing is facing both a…

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

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Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

What Is Predictive Marketing? Tell me in plain language!

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You’ve probably been hearing the phrases “predictive marketing” and “predictive analytics” being used more and more. What the heck is predictive marketing, really? We’re going to break predictive marketing down in plain language, right now! What is predictive marketing? Predictive marketing simply means using data science…

Theo Romeo

The New Content Frontier: A Passive Post About Interactive Content

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Remember the good-old days of meta-marketing content (AKA content about content) when the following was said, repeated, tweeted, sprayed on overpasses: “Nth percent of content marketers are creating more content than they did a year ago.” We all hurriedly wrapped up our Hubspot Inbound Marketing…