Category Archives: Demand Generation

Segmentation is Your Friend: Use it to Improve Conversion and Revenue Results

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As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?

Intelligent Demand

Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards

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Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the…

The Healthcare Advertising Awards Honored ID and KPCO

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We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication Program category! The award honors the KPCO Boardwalk program: A multi-channel, consumer-focused marketing program that provided acquired leads with valuable information…

The PRSA Awards Intelligent Demand and KPCO with a Silver Pick

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Recently, the Public Relations Society of America (PRSA) announced the winners of the Gold and Silver Pick awards for excellence in public relations. We’re thrilled to announce that Intelligent Demand was awarded a Silver Pick for our work with client Kaiser Permanente Colorado! The campaign was the B2C Health Care Marketing…