Gain Real Buyer Visibility and Drive Pipeline With Surgical Precision
B2B Healthcare buying decisions aren’t just complex—they’re political, high-risk, and packed with red tape. Traditional demand gen can’t keep up. That’s why top B2B healthcare brands are turning to ABX/ABM strategies to earn a seat at the buying table.
This action-packed eBook breaks down four essential ABX tactics tailored for selling to B2B healthcare—and shows how companies like Vizient and Sagility use them to uncover hidden opportunities, engage hard-to-reach accounts, and influence millions in pipeline.
Learn how to:
- Orchestrate campaigns that respect internal politics and procurement gates.
- Align campaigns to healthcare’s real buying behaviors—not funnel stages.
- Turn early intent signals into smarter outreach across sales and marketing.
- Build buy-in across siloed teams with shared data and success metrics—while staying compliant with privacy laws and regulations.
Reach out to learn more about how ID and Demandbase can help fuel your B2B Healthcare pipeline with ABX tactics.