Denver, CO – Intelligent Demand, a leading revenue growth agency, announced the promotion of Mike Swainey to Vice President, Growth Consulting. Mike brings over twenty-five years of marketing strategy, growth consulting, client service, and agency leadership experience to the role, including award-winning work for companies of all sizes and stages in the technology, software, healthcare, hospitality, manufacturing, telecom and business services industries. Mike joined Intelligent Demand in 2016 as an Account Director leading a portfolio of growing clients. Prior to joining Intelligent Demand, Mike held a number of leadership positions within strategy and account services functions of several B2C and B2B agencies.
As Vice President, Growth Consulting, Mike leads Intelligent Demand’s integrated marketing, sales and business development practice. He and his team identify and engage ID’s ideal clients, provide strategic growth services to prospects, and nurture prospects, clients and partners with integrated growth campaigns. In addition, his team powers Intelligent Demand’s sales efforts while building and maintaining strategic relationships with leading technology and service partners.
“In 2016, I came to Intelligent Demand to build on the foundation I established in integrated revenue strategy and client engagement leadership,” said Swainey. “What I found was a unique opportunity for growth that has stretched me beyond my comfort zone. I’ve been empowered to try and learn new things about our business while building a predictable and scalable revenue growth program of my own design — for our agency. I can’t imagine a better place to have spent the past five years and I’m very bullish on our future.”
The promotion of Swainey will continue to strengthen the agency’s revenue strategy and growth consulting capabilities. And, as a member of Intelligent Demand’s leadership team, he will help define and execute the agency’s strategic direction by ensuring a strong focus on growth for both the agency and for ID’s clients.
“Revenue executives hire us because they have a growth imperative inside their company, and they need a partner who understands how to expertly connect the right integrated services to their revenue growth needs and goals. Mike has a wealth of experience doing exactly this,” said John Common, CEO of Intelligent Demand. “His strategic insights, sense of humor, passion for growth, and deep industry experience make him a trusted partner for our clients, prospects, partners and teammates.”
About Intelligent Demand
Intelligent Demand is an award-winning revenue growth agency that helps our clients find, keep and grow relationships with their ideal customers. Our solutions target the pillars of world class revenue performance including integrated growth strategy, customer-centric go-to-market planning, account based and demand generation programs, sales enablement programs, and best-of-breed creative, media, technology, data and analytics services.