Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report
On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s murder at the hands of police. And to those of
February 24, 2021
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Black History Month: some resources that really resonate with us
We’re celebrating Black History Month at Intelligent Demand because we see it as an important opportunity (and reminder) that we can’t effectively fight systemic racism
February 11, 2021
It’s Time to Kill the Lead Object in Salesforce (2 of 3)
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how to solve the problem with Leads.
Part 2: How to solve the problems with the lead object in an account based revenue process
February 2, 2021
Meet an IDer: Fatima Manning
Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into revenue leaders. Any agency can create activity for their client.
January 28, 2021
Landing the perfect marketing job during imperfect times
It’s common knowledge, searching for a new job is a long and tedious process. There’s hundreds of marketing jobs out there (when the market is
January 21, 2021
MLK Day offers many lessons for us this year.
I was doing some learning and reading in preparation for MLK Day this coming Monday… thinking about the life, teachings and example of Dr. Martin
January 14, 2021
Meet an IDer: Millei Ishikawa
Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into revenue leaders. Any agency can create activity for their client.
December 22, 2020
It’s Time to Kill the Lead Object in Salesforce (1 of 3)
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how to solve the problem with Leads.
Part I: The Ontological Problem of the Lead
December 8, 2020
Gratitude: the Hard Parts lead to the Good Stuff
Happy Thanksgiving! Thanksgiving is, hands down, my favorite holiday. What would we do without the food, friends, and family traditions that remind us who we
November 20, 2020
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